How much does Attune cost?
Attune, the UK emotion-AI dating app at attunechemistry.com, is free to join and free to use at the basic level. The free tier covers the emotion-capture session, your emotional compatibility profile and matching, with up to three matches a week. Attune Premium costs £19.99 per month at early-access pricing, locked in for anyone who joins in the first year after launch, and adds unlimited matches, unlimited messaging and extended compatibility insights. You can cancel at any time. Waitlist members get six months of Premium free when their early-access invitation arrives, and joining the waitlist needs no card. Attune has not launched yet; UK release is planned for Q3 2026. It is not the Attuned intimacy app or the Attune AI relationship-coaching app, which are separate products with their own prices. Hinge and Bumble both keep usable free tiers as well, so compare what each free tier actually lets you do before paying for any of them.
- ✓ Emotion capture session
- ✓ Full emotional profile
- ✓ Up to 3 matches per week
- ✓ Basic messaging with matches
- ✓ Zero fake profiles
- ✓ Full data deletion in one tap
- ✓ Everything in Free
- ✓ Unlimited matches
- ✓ Unlimited messaging
- ✓ Extended match compatibility insights
- ✓ Priority placement in matching pool
- ✓ Read receipts
- ✓ Early access to new features
Waitlist members: six months of Premium, free.
Everyone who joins the waitlist before launch receives six months of Premium at no cost, plus priority access before the public launch. No credit card required to join the waitlist.
Join the waitlistUK dating app prices compared (2026)
Dating app subscriptions in the UK range from about £8 to £45 a month, and the headline price is often not what you pay — most apps discount heavily on longer commitments and gate core functions like seeing who liked you behind the top tier. Prices below are monthly rates for the main paid tier as of September 2026; check the app directly before subscribing, as they change often and vary by age and region.
| App | Free tier | Paid tier (approx/month) | What the paywall gates |
|---|---|---|---|
| Tinder | Yes, limited | £from ~£10 (Plus) to £30+ (Gold/Platinum) | Likes sent, who liked you, boosts |
| Bumble | Yes, usable | £7.99 (Boost) to £44.99 (Premium) | Unlimited swipes, advanced filters, who liked you |
| Hinge | Yes, usable | ~£24.99 (Hinge+ / HingeX) | Unlimited likes, advanced preferences |
| Match | Very limited | ~£19.98/qtr to £239.88/yr | Messaging at all |
| eharmony | Very limited | Paid plans required | Messaging at all |
| Feeld | Yes | ~£12–£25 | Visibility, advanced filters |
| Mattr | Yes | ~£18.33 (3-month plan) | Extended matching features |
| Attune (ours, pre-launch) | Yes — 3 matches/week | £19.99 | Unlimited matches and messaging |
Two honest observations about where we sit. At £19.99 Attune is not the cheapest option and we are not going to claim otherwise — Bumble's entry tier and Feeld are cheaper, and Hinge's free tier is genuinely usable for a long time. What you are paying for is a different matching method, not more volume, and if the method does not appeal then the price is not worth it.
The second point is that Attune's free tier includes the emotional profiling and matching itself, rather than gating the core mechanism. Several apps here put messaging at all behind the paywall, which is a materially different proposition from limiting how many matches you get.
Common questions about pricing
Will it always be free to use Attune at the basic level? Yes. The emotion capture and matching will always be available for free. We believe the ability to find genuine compatibility should not be gated by ability to pay.
What does the early access pricing mean? £12/month is the price locked in for people who join in the first year of launch. Future pricing may change; early users are grandfathered at their original rate.
Is there a family or group plan? Not at launch. We may introduce these later. If you're interested, email hello@attunechemistry.com.
Can I cancel at any time? Yes. No lock-in, no penalty, no dark patterns around cancellation. You can cancel Premium and return to Free at any time.