Insights

Research and thinking
on better matching.

On emotion AI, why photo-based dating fails, what emotional compatibility actually is, and how technology can make finding real connection less awful.

B2BTechnology

Why your dating app's match quality is killing retention

70% of users leave in 30 days. The cause is not UX — it is match quality. How emotion AI changes the signal dating platforms use to match people.

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Consumer

Why dating apps don't work — and what actually does

The business model explanation. Apps are designed for engagement, not relationships. Photo matching is the wrong signal. What emotional compatibility matching does differently.

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Consumer

Swiping fatigue: what it is and why you're not imagining it

Decision fatigue, paradox of choice, and the neuroscience of why repeated rejection on apps is psychologically damaging. How to think about a different approach.

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Science

Emotional compatibility: what it is and why it predicts connection

The science of why you feel instant chemistry with some people. What the VAD model measures. How FACS facial AU analysis captures genuine emotional profile.

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Psychology

Why your dating profile is lying for you

Not maliciously — but consistently. The psychology of self-presentation and why the profile you've constructed diverges from the person a match will actually meet.

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Neuroscience

The neuroscience of chemistry: why you cannot predict it from a photo

Chemistry has a measurable neurological basis — Valence, Arousal, Dominance. Here's what the science says and why photos structurally cannot carry the signal that produces it.

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SocietyData

The loneliness epidemic and how dating apps make it worse

9 million UK adults report chronic loneliness. Dating apps have 300 million users. The data, the mechanism, and why the apps are part of the problem they claim to solve.

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Emotional Compatibility

Emotional compatibility in dating: why feeling matters more than matching

Why photos predict attraction and not connection. The three things that don't predict emotional compatibility — and the one signal that does.

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What is Attune?