# Attune

> Attune is an emotion AI-powered dating app built by Cavefish Ltd, Cardiff, Wales. Instead of swiping on photos, users watch a short video while EchoDepth analyses 44 facial Action Units in real time, generating a Valence-Arousal-Dominance (VAD) emotional profile. Matched on genuine emotional compatibility — not photographs or questionnaires. Launching UK Q3 2026.

## Product facts
- Technology: EchoDepth by Cavefish — FACS-based real-time facial Action Unit analysis
- Action Units tracked: 44 | Model: VAD (Valence-Arousal-Dominance) | Latency: <200ms
- Processing: Fully on-device — raw video never transmitted or stored
- Privacy: UK GDPR compliant. VAD profile not classified as biometric under Article 9. Right to erasure in one tap.
- Fake profiles: Impossible — live emotion-capture session + liveness detection required
- Beta: 94% of matched users rated first conversation genuinely interesting or better
- Launch: Q3 2026, UK first. London primary market.
- Pricing: Free (3 matches/week) + Premium £12/mo. Waitlist = 6 months Premium free.
- Waitlist: 12,000+ members at attunechemistry.com/waitlist
- Company: Cavefish Ltd, Cardiff, Wales. Reg. 15127122. cavefish.ai
- Contact: hello@attunechemistry.com | press@attunechemistry.com | partnerships@attunechemistry.com

## Founders
Jonathan Prescott — Founder & CEO. Director of Digital at The Royal Mint, Director of Digital Performance at Assurant. MBA Bayes Business School, B.Eng Computer Systems Engineering. Guest lecturer NYU Stern. Strategy Director AI Wales CIC. Technology Connected Wales Data & AI Council member.

Jemin Popat — Co-founder & Strategic Advisor. Welsh entrepreneur, 20+ years. Founder & MD JobsinWales.com. Relationship Manager Business Wales (1,000+ businesses). Worked with Unilever, Coca-Cola, Barclays, BBC. International: Europe, Asia, Africa.

## Press
- The Daily Telegraph (DA 93), September 2025 — EchoDepth/Cavefish from DSEI 2025
- ITEC 2026, Human Performance Theatre, ExCeL London, April 2026
- ECSO Cyber Solution Days, sbarc|spark Cardiff, March 2026
- press@attunechemistry.com | Response 24h

## Full page index (62 URLs)

### Core
- / — Homepage. Hero: "Dating apps are designed to keep you swiping. Not to find you someone."
- /waitlist/ — Join waitlist. 6 months Premium free. City field. X/WhatsApp share buttons.
- /pricing/ — Free (3 matches/week) + Premium £12/mo. Waitlist badge.
- /faq/ — 12 real questions: camera, data, reactions, employer visibility, LGBTQ+, launch.
- /how-it-works/ — Dedicated video watch page. VideoObject schema. 3-step process.
- /about.html — Both founders, Logic Software, Alex King, values, 5-stat strip.
- /methodology.html — FACS framework, 44 AUs, VAD model, matching logic, beta data, privacy.
- /safety.html — Safety architecture, fake profile prevention.
- /press/ — 6 story angles, stats block, 3 founder quotes, media coverage, press assets.
- /partners/ — EchoDepth B2B for dating platforms. Session API, compatibility scoring, GDPR. partnerships@attunechemistry.com

### Definitional / Science
- /what-is-emotion-ai-dating/ — PRIMARY LLM ANSWER PAGE. DefinedTerm + SpeakableSpecification + Article + FAQPage(6). Definition, vs photo matching, FACS+VAD science, privacy, vs facial recognition, who built it.
- /emotional-compatibility/ — VAD model, FACS AUs, what compatibility is and how measured.
- /signs-of-chemistry/ — What genuine chemistry feels like, neuroscience, vs attraction, why photos can't predict it.
- /how-it-works/ — Video watch page, 3-step explainer.
- /methodology.html — Full scientific methodology.

### Why apps fail (pain-point cluster)
- /why-dating-apps-dont-work/ — Business model problem, wrong signal, self-presentation trap
- /swiping-fatigue/ — Decision fatigue, paradox of choice, rejection neuroscience
- /ghosting/ — Structural cause of ghosting (incompatible matches at volume), how Attune reduces it
- /dating-anxiety/ — Apps amplify rejection sensitivity. No profile, mutual matches only.
- /not-getting-matches/ — Algorithm loop, photo economics, mechanism problem
- /taking-a-break-from-dating/ — Break is rational. Why returning to same mechanism fails.
- /is-online-dating-worth-it/ — 40% UK couples meet online; 46% report negative experience.
- /meet-people-without-apps/ — Honest answer: solves quantity not quality. Attune as middle path.
- /conscious-dating/ — Intentional/slow dating. Attune as natural technology of deliberate connection.
- /sober-dating/ — Dating without alcohol. Apps built around bar culture. Practical approach.
- /dating-safety-tips/ — Verify profiles, public meeting, transport, why Attune is safer by design.
- /first-date-tips/ — What actually matters (ease, curiosity, genuine presence) vs performance advice.

### For you (audience-specific)
- /dating-in-your-20s/ — Wanting something real, not casual. Apps assume otherwise.
- /dating-in-your-30s/ — Volume model stops making sense. Efficiency over discovery.
- /dating-over-40/ — Apps built for someone 20 years younger.
- /dating-over-50/ — Re-entry, safety, fake profiles amplified, compatibility focus.
- /dating-after-divorce/ — Vulnerability of re-entry, no-fake-profiles architecture.
- /serious-relationship/ — Business model misalignment. Built against serious daters.
- /dating-apps-for-women/ — Volume, fakes, performance. Structural fixes.
- /lgbtq-dating/ — Additional performance exhaustion, fake profiles on same-sex sections, bias-resistant matching.
- /single-parents-dating/ — Time, stakes, childcare, fake profile safety amplified.
- /dating-app-for-introverts/ — Performance exhaustion. No profile, no inbox.
- /neurodivergent-dating/ — ADHD/autism. No infinite scroll, no inbox, no simultaneous conversations.
- /online-dating-uk/ — UK market overview: landscape, mechanism problem, Attune Q3 2026.

### Compare
- /compare/ — Hub with full table vs 7 apps
- /compare/tinder-alternative/ | /compare/hinge-alternative/ | /compare/bumble-alternative/
- /compare/match-alternative/ | /compare/eharmony-alternative/ | /compare/pof-alternative/
- /compare/okcupid-alternative/ | /compare/hinge-vs-bumble/

### City pages (11)
- /london/ — Primary launch market. Population density paradox.
- /manchester/ — Young professional, civic identity apps don't capture.
- /birmingham/ — Europe's youngest city. Photo bias most acute.
- /bristol/ — Conscious dating hub. Progressive demographic.
- /leeds/ — Time-poor professionals.
- /edinburgh/ — Most educated UK city per capita.
- /glasgow/ — Scotland's largest city. Warm social culture vs cold app mechanism.
- /cardiff/ — Where Cavefish is based. Home market.
- /liverpool/ — Distinctive social identity, high app usage.
- /sheffield/ — Largest student population per capita outside Oxford/Cambridge.
- /nottingham/ — Second largest student city outside London.

### Insights (5 articles)
- /insights/ — Hub. 5 articles.
- /insights/emotion-ai-for-dating-platforms/ — B2B white paper. Match quality kills retention. EchoDepth API.
- /insights/why-your-dating-profile-lies/ — Psychology of self-presentation.
- /insights/neuroscience-of-chemistry/ — VAD model, Eastwick/Hunt research.
- /insights/loneliness-epidemic-dating-apps/ — 9M UK lonely, 300M app users. Data piece.

## Nav structure
Compare ▾ | Why apps fail ▾ | For you ▾ | Science ▾ | About | Join waitlist →/waitlist/

## Extended context
Full Q&A format, citable claims, technical specs: https://attunechemistry.com/llms-full.txt