Our story

Dating apps measure
everything except the
one thing that matters.

How you actually feel.

Attune was built on a simple conviction: that how you feel in response to the world around you is the deepest signal of who you are — and that the right person for you responds to that same world in a way that resonates with yours.

The problem

A decade of swiping.
Still the same result.

Modern dating apps were built on the assumption that attraction is visual and compatibility is self-reported. You upload your best photos. You write a carefully crafted bio. You swipe on faces. And then you're surprised when the conversation goes nowhere.

The problem isn't that people are bad at dating. It's that the tools are measuring the wrong thing. A photograph tells you what someone looks like. A questionnaire tells you what someone thinks they want. Neither tells you how someone feels — and feeling is where real connection begins.

We started Attune to fix that. Not with another algorithm that optimises for engagement. With science that actually understands human emotion.

13
Industry awards
6
Countries of training data
42
Facial action units
Q3 '26
Public launch
What we believe

Principles we don't
negotiate on.

🧬

Authenticity over performance

Your involuntary emotional responses are the most honest thing about you. We build technology to read those signals — not to let you game them. The system rewards being real.

🔒

Privacy by architecture

Raw emotional data never leaves your device. What we store is a mathematical pattern — not a biometric record. Your face is yours.

🧠

Science, not pseudoscience

EchoDepth is built on Paul Ekman's FACS system — decades of peer-reviewed psychology. We don't make claims we can't evidence. Emotion AI is hard. We do it properly.

🌍

Bias-resistant by design

Our models were trained across 6 countries and 14 cultures. Emotional expression varies across backgrounds. We built Attune to work for everyone — not just one demographic.

🚫

No ads. Ever.

We will never sell your data to advertisers. We will never accept payment to show you a particular profile. Our incentives are aligned with yours: we succeed when you find someone real.

❤️

Connection over engagement

Every other dating app wants you to stay on the app. We want you to leave — because you found someone. Our metric is matches that become meaningful relationships.

Powered by EchoDepth
The technology

Emotion AI built by the people who wrote the science.

Attune is powered by EchoDepth — the emotional intelligence engine developed by Cavefish AI, a Cardiff-based company specialising in real-time facial Action Unit analysis.

EchoDepth analyses the 42 muscle movements that make up human facial expression — the FACS system originally developed by psychologist Paul Ekman — and maps them to emotional states in real time. No wearables, no sensors, no hardware beyond your phone's front camera.

Your emotional profile is processed entirely on your device. What we store is an anonymised emotional vector: a mathematical fingerprint of how you respond. It cannot be reverse-engineered to reconstruct your face or identify you.

42
Action units tracked
<200ms
Real-time detection
14
Cultures trained on
0
Raw images stored
EchoDepth facial action unit mapping diagram showing 42 Action Units
The team

Built in Cardiff.
Thinking globally.

Attune is a Cavefish AI product. Cavefish was founded with a focus on emotional AI for enterprise — working with insurers, financial institutions, sports performance teams, and defence organisations before turning that technology toward human connection.

JP
JP
Founder & CEO · Cavefish AI

Former head of behavioural analytics across the EU, UK, and US. Led teams at the Royal Mint and Assurant. Built Cavefish AI to make emotional intelligence accessible at scale.

LS
Logic Software
Technology Partner · Cardiff

ISO 9001 and Cyber Essentials certified. Clients include NHS, British Airways, Thales, and ABP. Builders of the EchoDepth engine that powers Attune's emotion AI.

AK
Alex King
Partnerships

Leading commercial outreach and partnership development, with a focus on sports performance and consumer verticals across the UK.

We're actively hiring. If you're exceptional at what you do and believe in building technology that respects people, get in touch.

Join us

Be part of dating
done differently.

We're opening our waitlist ahead of our Q3 2026 UK launch. Early members get six months of premium free and permanent priority access.